Ever since the explosion of internet, media has gone through major and fast changes and if we stop to think about it, it’s still changing as we speak. One of these changes is related to media convergence.
Basically, the term convergence refers to a fusion, two separate things combining and resulting into one. As far as media is concerned, convergence means two separate media melting into one which takes the characteristics and properties of both.
There are so many examples of this kind of convergence, from online TV and Radio to smartphones, e-books and reading the news online. Yes! Who would have thought 50 years ago that someone will be able to read his newspaper online? In the UK, national newspapers and also a lot of local ones have an online platform where anybody can subscribe and read their stories no matter where they are or what they’re doing.
Isn’t that one of the most beautiful things about media nowadays? Today, British newspapers reach their audience not only through the newspaper itself, but also through the online environment and it definitely makes everybody’s life easier, more comfortable and absolutely convenient.