Online TV

When I sat down to think about what I would write for this blogpost, a few things came to mind. But one that I thought was particularly relevant now is the media convergence that is online TV.

When I think of online TV, I think of Netflix, Amazon Instant Video and Now TV. But there’s another, one that most of us probably use – BBC iPlayer. Used to catch up on any TV you’ve missed or to watch live TV on your laptop. We’ve come a long way from not being able to watch our favourite programmes if we’re doing something else, as we can now catch up at a later time.

But the BBC have gone further. It was announced in March 2014 that, due to budget cuts, BBC Three would cease to be a channel and would move online. And it did, on the 16th of February.

Screen Shot 2016-02-17 at 13.30.02

The new BBC Three homepage shows its “Best Of”. BBC Three is known for its documentaries, particularly the Life and Death Row series. It gives the user a list of topics, so that it is easier for regular and new viewers alike to find what they want to watch. Then there’s the “Daily Drop” feature, where something new will be published everyday.

This is a new form of online TV, it’s interactive but it’s familiar. This article talks about the increase of online TV and how more people are watching TV online than on their TV’s. Not only can we watch TV programmes online, but now a TV channel has moved online. Is this the start of something different?



  1. I think this is the start of something different and I would be surprised if Channel 5 who’s rating compared to Channel 4 and ITV are very low don’t attempt the same thing. They are an entertainment channel and that type of content would do well in a new online format especially if the programming targeted young people.


  2. BBC Three’s online switch is a clear sign we are heading toward the internet as the only TV source available. According to a BBC article (below), the majority of youngsters watch TV online (on Netflix) instead of watching the conventional TV channels. From my perspective, the media convergence is the main factor favouring this audience behaviour. It creates this opportunity of a highly personalized experience of online streaming where the viewership has the possibility to choose what and when to watch. I doubt traditional broadcasting with its inflexible routine will survive the streaming dominance awaiting in near future.


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