The Independent

The Independent is a perfect example of media convergence. The delivery method started with print only, graduated to converging outlets of print and digital and finally has announced it is going fully digital. This is an intriguing news outlet to analyze because it is the first in the U.K. to do this.

The original reason newspapers also went digital was because it allowed them to reach a larger audience and helped them keep up with the new forms of social media. Print news and digital news are formatted differently. Print has the biggest and most important stories on the front page while digital media does not follow the same route. Digital news is more convenient as it is shared on social media platforms and is accessible from phones, tablets and computers, but doesn’t provide the same in-depth stories and information that print news

Another good example of print news and digital news convergence is The New York Times. This news conglomerate posts a “daily briefing” to give you snippets of the most important news stories for the day. I find this to be a more organised and worthwhile way to share digital news.

The Independent will no longer be an example of media convergence and rather media metamorphosis on March 26 when it makes the full transition to a digital paper. The purpose here is to create a global paper to ensure a sustainable and profitable future. Other papers are sure to follow suit.



  1. This is a good example of convergence. It seems that digital news is growing as a platform and is a useful way of newspapers like The Independent to gain a wider audience.

    However, a negative aspect of this type of convergence is that news companies aren’t making their profit from selling newspapers and have to find other ways to gain a profit, as online versions of their news are free and easily accessible to everyone. It would be interesting to see how news companies who have gone digital gain their profit and whether they make as much money from online news as they did with newspapers.

    I like your point that The Independent will become a media metamorphosis rather than convergence because of their full transition to digital news. Do you think that most news companies will be fully digitalised in the near future?

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  2. I do personally think that the Independent going online is both good and bad. One benefit is the environment, less paper is being used. If you think about the millions of copies of newspapers printed everyday, it almost seems ludicrous to continue having paper copies when we have digital. However papers going online will ultimately cause redundancies and will change traditional Journalism. But is this necessarily a bad thing?

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  3. I think the fact that newspapers are now published online is such a convenience, as it means we can access them quickly, easily wherever we are. Meaning i am up to date with what is going on in the world almost as soon as it happens! I think it is a great idea but as said above in the post, the most important stories aren’t always leading on the main page which isn’t convenient. Also i do prefer reading a printed story as i then don’t get distracted by every other story on the page.

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  4. I think this is a great example because of how current it is, really gives you a good contemporary example of what we’re learning about. I feel like there are pros and cons of this convergence though. I feel that moving from paper based media to online is good for access, especially for someone who is from a younger generation. But i feel that due to the lack of profits The Independent will now make (going from £1.50 to free access) could effect their quality of journalism and reporting.

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  5. This is a really good example, because it’s only recently happened and is so relevant. I think there are positives and negatives to The Independent going fully online, the fact that we can read news online is a really good thing, it’s so accessible and it means that newspapers can reach more people. But it is sad at the same time that it will no longer be a physical form.

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  6. The Independent’s switch to digital is a depicting example of how media convergence actively affects the media industry. Why not read the news online when the information is only a click away and it is constantly updated? Nowadays, in the hurry of modern life the readership seems to have one specific goal when it comes to reading the news: get the essential information to survive the day. And this is something which can be easily achieved online. However, I still believe there will always be people interested in more than such ‘online briefs of news’. There will be the ones eager to build a complex perspective upon a news story by reading a newspaper early in the morning while drinking a cup of hot tea.

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  7. Nice that you could bring a totally current example to talk about the topic!
    When it comes to the future of the newspaper, there’s a huge debate that can be raised by your post.
    I’m sure that, as you said, many papers will follow what the Independent’s just done. It might create a huge issue not only about papers’ content’s quality once online, but also about the whole newspaper market that won’t exist anymore, implicating in the world’s economic and cultural scenarios.
    I hope we dont’t ever loose the print papers.. They still play a very importat role in our society.

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