The Link Between Man & Machine.

Convergence in media have played a massive part in the way our world wide web, television and news based platforms have been formed over the past twenty years. From the Youtube – Google match up to the AOL – Time Warner coalition, all convergence have an effect on the way we intake our media outlets. My example does not come from large companies, but instead the ‘consumers’ of these different digital conglomerates. We are now engrossed in an age where the internet has become man’s best friends. The majority of people from all over the world now have a presence online, online businesses, films they produce, independent clothing apparels, the list goes on and on. The links and popularity of the world wide web has enabled people to sell or buy with the click of a finger and around £718.7 million was spent last year through online business. Through selling stuff online there’s a kind of ‘you scratch my back, and i’ll scratch yours’ companionship. Websites like Ebay or Gumtree take a small fee from what you sell, websites like Facebook and Youtube use advertising revenue in return for the use of their site. Websites need people to be successful, and people need them to make business life easier for themselves, they both help one another in harmony to gain as much from themselves and to become as universal as possible, linking together to achieve something that is beneficial to everyone involved. I personally feel that this is a convergence itself, maybe even one of the biggest we have ever seen. There is now a massive partnership between man and machine, who help one another to become successful in what they do, and to become as universal as possible. My question to you, is if you feel that this is considered a convergence? I’m interested to hear different stand points on this subject!


– Jed Colman.



  1. I really like your standpoint on convergence. While everyone else is writing about how things have fused together, you have clearly shown how this coin has a flip-side. After reading your article, I have come to realised how intertwined and honestly, how confusing this era of convergence is. I know there are advantages to this but at the same time, how many quids do you uselessly spend on the internet because it looks good?! In a way, feels like the entire internet has ganged up as a huge company, extorting consumers really. I really like ‘you scratch my back, and i’ll scratch yours’ companionship. This phrase makes me think. Isn’t this the dark truth?

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  2. It’s quite overwhelming to think how much we not only use the internet, whether that be for social reasons or business, but how much we rely on digital. We use it for our banking, communication, stock control etc, I do wonder what would happen if it was taken from us. It doesn’t seem implausible to say that may be we rely to much on digital?

    Liked by 1 person

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