I’m not a huge gamer but I have little cousins that are. They spend hours on end each day watching Youtube videos of even bigger gamers recording their performance and adding commentary to help viewers advance in the game. This is an example of the content of the game being modified by the audience. Then on top of that already modified content, the viewers make comments on the video offering extended advice and input on the content they see. Video game tutorials actually make me laugh. Don’t people play games to overcome challenges on their own? This is cheating for video game players.
The audience has participated in its creation by adding their opinion and suggestions to the content. The video helps the player but then they can make comments to each other on how to do it even better. Or if a problem arises that isn’t addressed in the video, the comments help solve their problems too. The significance of the participation is huge in this context. Without the audience influence on both the video and in the comments, it’s worthless. Anyone with access to the game can try to play it and continue to die but when given the proper instructions which they obtain from the audience, it gives players the opportunity to succeed.