When I read “Audience Participation” my mind went straight to a site that I believe each of us has visited at least once: Yahoo Answer [https://uk.answers.yahoo.com]. As many of you might know, Yahoo! Answer is a community-driven question-and-answer site. It was launched by Yahoo in 2005 and nowadays operates in 12 different languages. It allows users to submit any sort of question and to answer them. It is enough to register with an account on the site and it is possible to actively participate asking and/or answering questions. On its home page there is a list of the question categories, from where it is possible to realise the wide variety of issues it is possible to submit: business, health, home and garden, environment, society and culture, science… and many more.
It is all driven by people and for this I believe it is a successful example of content shaped by the audience. Its moderation is managed by Yahoo Team, but all the contents are from the users, that are not just readers but active participators of the site itself. Each question become like a little blog where people share their knowledge regarding a certain matter and without users participation it basically could not exist.