After reading this week’s tittle, I started to think about the different platforms I use on a daily basis, but nothing seemed to fit for this blog post. And after a while it hit me. Audience participation can either make or break a website, but when this involvement occurs not only with opinions, but in the content, that is when a website can really make it big. And what better example of content made by the audience than the hilarious Vine?
This video sharing platform was launched in January 2013, and became popular to a worldwide scale incredibly quickly thanks to the support and link from Twitter. This website consists of users sharing six second long looping videos recorded and edited directly on the app, and these can be liked, commented and ‘revined’ by other users. The impact this platform has had on the Internet has been so big that this has become a new way of achieving public recognition, or how it is known, to be ‘Vine Famous’. A variety of new entertainment personalities have surfaced thanks to this website, and in the last three years it has been completely driven to success by their millions of audience members with the famous line “do it for the Vine”