Don’t judge challenge is definitely one of the many things we didn’t expect to backfire the way it did. This was originally meant to be an anti body shaming online campaign and it consisted into people filming themselves with acne, scars or any other things that may have been a cause of body shaming in the past and after literally wiping the “flaws”with a tissue, they would reveal their beauty as it is.

However, this a clear example of how audience participation took the wrong turn because although a lot of people contributed to it and almost everybody was doing these vines with the hashtag #DontJudgeChallenge, nobody was actually thinking of the purpose of the challenge. Instead, a lot of people made these vines seem rather offensive, by appearing with a full make-up, showing that in reality they have absolutely no flaw, which is of course false, considering the fact that nobody is perfect.

Never the less, this is an example of how audience participated almost immediately, making this one of the most popular campaigns on the internet in 2015. #DontJudgeChallenge – Here is a video you can watch to see a couple of vines.



  1. The ‘Don’t Judge’ challenge is one of the most controversial campaigns I ever came across. On one side, the idea behind it is admirable.On the other side, the execution of the idea is clearly offensive. It seems like the participants are mocking people for having certain flaws, or just seeking to draw attention to their own looks. There is no element of empathy in any of the Vines I saw, they seem rather upsetting to those who are not quite confident in their appearance.


  2. I think the don’t judge campaign, went out to be a campaign that was for a positive cause, although it shows a negative side of how audiences can perceive things and change the way we do things. When a group of people find something to catch onto, It becomes a trend and people will follow a trend because they will think its maybe a cool thing to do. I think the outcome of the challenge did the opposite of what it was intended for, making people who ‘are not naturally as pretty as others’ feel worse.


  3. I remember seeing DontJudgeChallenge videos all over the Internet, and at some point I found it really amusing – some of the videos were aesthetically pleasing, weren’t they? But if you think about what really is hiding behind the image, how contraversial would it be? As mentioned in the post, it was first created as anti-body shaming campaign, literally saying “Don’t judge nobody’s appearance, all of the flaws are temporary”. But it turned out that some people are getting it wrong, thinking that the participants make fun of those who are struggling with their skin or appearance in general, which lead to a number of discussions. I think that “challenges” are good for making fuss around, not really changing anything.


  4. i think this challenge started off as a good eye opener for people but then as mentioned in the post it did rapidly take a turn and people began taking part as a joke. This is think was unfair for people with insecurities that did come forward to show people they had gained confidence in themselves. Challenges like these are always open to trolling and its unfair. I think this campaign just ended up making people feel worse about themselves.


  5. I think this challenge started with good intentions similar to he ice bucket challenge. However when the younger generation took hold of it and it became this huge viral thing it became something where teenagers would really put on show there vanity because they are basically just trying to show off how good looking they are. This challenge turned into something where if you were to do it people would make fun of you because it got such a bad reputation.


  6. Do you remember the Kylie Jenner Lip Challenge with teenagers plumping their lips to resemble the reality television star or the Fire Challenge with the participants setting themselves on fire by pouring flammable liquids on their body? Well, the Don’t Judge Challenge is just another similar low point in the internet’s history of viral phenomena. People’s obsession to be noticed, to receive likes and get appreciative comments on the social media is the main fuel for these types of internet challenges. They exist because of the individual’s ambition of becoming known without bringing any consistent contribution worthy of this status. They are the easiest way for a nobody to become somebody.


  7. I’m surprised I hadn’t heard or seen anything about this campaign before reading your post. It’s very interesting how it backfired, although it’s a great example of how the way in which the audience participates can shape how the campaign is received


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