Don’t judge challenge is definitely one of the many things we didn’t expect to backfire the way it did. This was originally meant to be an anti body shaming online campaign and it consisted into people filming themselves with acne, scars or any other things that may have been a cause of body shaming in the past and after literally wiping the “flaws”with a tissue, they would reveal their beauty as it is.
However, this a clear example of how audience participation took the wrong turn because although a lot of people contributed to it and almost everybody was doing these vines with the hashtag #DontJudgeChallenge, nobody was actually thinking of the purpose of the challenge. Instead, a lot of people made these vines seem rather offensive, by appearing with a full make-up, showing that in reality they have absolutely no flaw, which is of course false, considering the fact that nobody is perfect.
Never the less, this is an example of how audience participated almost immediately, making this one of the most popular campaigns on the internet in 2015. #DontJudgeChallenge – Here is a video you can watch to see a couple of vines.