Most Social media site’s biggest component is audience participation. The site in particular I want to focus on is Twitter.
Twitter has more than 100 million users and only launched in 2006. By March 2011, there was about 140 million tweets being posted daily. Not unlike most social media sites, without the users the application would’t have much to offer. Twitter does have news and information built into the App now, with most magazines and news outlets having their own accounts but the information they post isn’t exclusive to twitter. For example people are always going to want to read the news and twitter probably isn’t the first place they ooh for it, even though it is becoming more popular. I believe this example of news outlets use twitter as self promotion and advertising. If we took these news profiles and advertisements away we would still be left with lots of tweeters.
Therefor the driving force behind Twitter are the ‘Amateurs’ the people who tweet everyday, the people who tweet their lunch. The audience participation is what makes the website what it is. As a tweeter you can use Hashtags to start your own Twitter Mob (not that you would want to) try and talk to your favourite Kardashian and even promote yourself on a professional networking platform.