There are hundreds of sites today that are generated by user content, it seems the norm. The site I am going to be talking about is Instagram, I’m pretty sure almost everyone that owns a smart phone has their own Insta page, whether it be a personal page or one to promote their work.
Instagram allows us to share any picture we want at any time tagging anything and everything we can to get more views. We decide what goes on the site and people see, therefore we are the producers of the content. Instagram can be used for fun and also for work; many people that have become well known from Youtube use Instagram as another platform to promote. Accounts are also used as ‘fitspo’ insprations and for foodies.
There user generated sites can then lead to user generated campaigns and these can create a better outcome than a corporation run campaign and more often than not there is already a huge following and users are aware of people involved through the use of this platform.
However promoting yourself on a user generated site is good fun and can provide you with that boost in career or even confidence but it can have negative impacts. People can pose as someone they’re not. A question that comes to mind when I think of user generated sites is; are they creating a false society? Our lives basically evolve around these sites and we believe what we see, wish we had the life of the person we are following, and get annoyed when we don’t get the views or likes we set out for?! So do these sites have a positive or negative impact on our lives today?