TripAdvisor is among the world’s largest online travel community with over 20 million monthly visitors to the popular online community, it effectively provides recommendations for hotels, resorts, inns, vacation packages and even travel guides.
What is effective about the website is that it allows its users to have the freedom of moving quickly from one category to another and this means that people have the freedom and are able to comment in different categories. What I find particularly interesting about the site is that it has a sense of togetherness and the way that people comment allows for a flow of conversation between the members.
I think the members benefit from the site because it allows users to post their experiences about tours, express opinions, recommend hotels, resorts, inns, vacations, travel packages, vacation packages, post questions and answer or advise other members of the forum. Users can also post photos and videos of their tours. So therefore the community of people has helped others have a good holiday experience due to the content that they are allowed to post.
You can say that the site itself is one of the most successful sights in engaging an online community of travellers. With the help of the rant or rave section it can literally determine a hotels reputation.
It’s strange how we as a community have so much power. What are your thoughts?
By Demi Bailey-Paul