PR week is the handbook for public relations. It is a paid trade magazine for the public relations industry that offers a mix of breaking news, industry views and in-depth analysis. It covers everything from big business issues to everyday life in the comms industry. It contains up to the minute information that expert analysis put into context, industry profiles and investigations, and the latest careers information, with a job search section.
Westminster University pays the subscription every month, so I get free unlimited access to the magazine as a PR student. However people need to pay a subscription of £33 a quarter or £49 if you choose premium. This means that the magazine costs around £200 a year. When people access the website without having an account it will limit the access to only 3 articles. Then the subscription page comes up.
If PR week was shared with fewer restrictions under a Creative Commons license then this content would not be possible. There are a lot of journalists and expert PR analysts that make the investigations and put the information on the website. There is also people working for the job section and updating it every minute. Who or what would pay the work of these people? Also if the magazine was free to everybody it wouldn’t have such a good quality. Reading PR week every morning is a must for PR practitioners, and this requires quality, that requires paying professionals.
However there would be some advantages about getting PR Week free for everybody. It is valuable information that people should be aware of. The more society reads, the better future we will have. Also there are people that cannot afford paying for news, like students. This way they would have limited access and could use the content for their own knowledge development.
Do you agree? Do you think we should pay for the content?