YouTube, MyTube, EveryonesTube

For this post, I decided to focus on the opposite point of view. An example of content that currently uses Creative Commons licences is YouTube. Until a couple of weeks ago, I was unaware of Creative Commons licences, never mind the fact that YouTube users can use them. I wanted to write about this because I found it really interesting, that a website allows its users to share their creativity with each other. They even have a page dedicated to the most popular channels on the website, calling the users behind them ‘creators’. YouTube has built a brand based on the creativity of its users. Screen Shot 2016-03-15 at 15.02.41

To me, the fact that YouTube allows users to use Creative Commons licences isn’t particularly surprising. YouTube has gained a reputation in recent years as a creative platform that allows the public to create the content they wish, especially with the rise of vloggers and its relationship with younger viewers:

The study reveals that however young people are accessing the internet, YouTube is the dominant destination.

These licences allow users to use each others’ work without the threat of copyright. Similar content is not unusual for YouTube – creators can take ideas from one another for videos (for example, bloggers making videos based on a ‘tag’) and use music that won’t cause them any copyright problems.

A feature that I discovered whilst I was doing some research was that you can find videos that use Creative Commons licences through the search bar, by clicking filters and then Creative Commons:

Screen Shot 2016-03-15 at 15.12.51.png

Depending on the what you search for, you can find any video based on your chosen term with a Creative Commons licence.

I think almost everyone would agree that if YouTube was under strict copyright control, it would change significantly. There are already copyrighted works on YouTube, for example, TV shows and music videos. But if the whole website was under a copyright umbrella, there would be increased control over creativity – which may not be a good thing. Any video that slightly resembles another – and in the world of beauty bloggers; gaming bloggers etc this wouldn’t be hard – may lead to a copyright strike.

Creative Commons licences allow users to have a choice to share their work with others so they can use it themselves. It encourages creativity, but it’s also good for the users themselves. They have created something that they wish to share with others. Personally, I think that if YouTube was under strict copyright control, there would be more limitations than advantages. I think the fact that YouTube is a website where you can find original content form users; copyright-free music and videos with licences where work can be built upon leads to YouTube being a hub of creativity.

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