The Internet is such a wide tool. It has infinite information, images and videos. One of the most famous and lovable things we can find online is GIFs. The GIF, or graphics interchange format, was introduced to the world by Compuserve in 1987. The compressed format was the ideal for performing image transfers across the slow modem connections of the time. Nowadays GIFs are almost everywhere: you can find them on a Google Image search; it is one of the main elements in Tumblr; it can be a tool to tell jokes on 9GAG; and recently added, it’s one of the most famous features on Facebook. GIFs can be about anything, and can be created by anyone. The most common theme of GIFs is TV shows, movies and viral videos. We can see GIFs of basically every single scene of these media products. But after giving it some thought, I came to the following conclusion: these type of GIFS are all over the web but no one seems to be bothered about the fact that their media content is being used so freely. So my question is, wouldn’t the use of these scenes turned into GIFs be copyright infringement? Don’t the owners of the content deserve credit on what they do at all times?