What really captured my interest in this module has been being able to critically analyse and think week by week how the new media world is changing. As Manuel Castell (2007,2011) argues “the diffusion of the Internet, mobile communication, digital media and a variety of tools of social software; have prompted the development of horizontal networks of interactive communications that connect local and global at a chosen time”. He also says that we are indeed in a new communications era, whose backbone is made of computer networks, whose language is digital and whose senders are globally distributed and globally interactive.
As a PR and media student, it sounds very scary that a system that has been working for decades is changing very quick, leaving behind traditional media like Newspapers. Do we need news anymore? We have Twitter now and citizens retransmitting what happens in every part of the world. Can social media cover journalism? or thinking the other way, how will news have a future without social media? In addition, nowadays we are getting our news through the back door, in platforms like Twitter, and not through the main door, which would be the newspaper websites. These changes affect us directly as media practitioners creating challenges to keep us adaptive to a changing media market.
I believe that media changes are all welcome as soon as there is still the choice for everybody to choose which method to use. I invite you to read Manuel Castell’s theory as it gives a lot of answers to these questions