Media in 2016

Even though each week we were presented with new and interesting topics related to the relationship between media and society, the one I found particularly fascinating was in one of the lectures called Media Convergence.

This is a topic that started an amazing conversation in the seminar as well, being so relatable to young people.

Media convergence is constantly showing us how much the technology has developed over the years and it makes every change seem possible nowadays.

But media convergence does not work just on a technological level where you can google on your TV, receive texts on your watch, but also on a cultural one. This concerns us, the audience. We are becoming converged as well through the media and globalisation and we started to be familliar with more than just one cultural background and geography it’s seen with different eyes considering the speed and lack of boundaries in most countries in the world.

With that being said, I believe that media convergence is such a broad and interesting subject that it is really hard to capture its essence and elaborate on it in only 200 words, but it is something to think about even when we are doing things we are so used to do, such as watching Netflix on our phones.


Pay to get the real deal

Most of the newspapers in UK have created an online platform where ‘digital natives’ would go and read the news if they prefer reading on a screen rather then reading the actual newspaper.

Of course the sites are available for everyone to see, but a closer look to it would make you realise that you are allowed to read only certain news or just the first paragraph or two . With that being said, what online newspapers actually do is letting everyone read the ‘not-so-important’ stories, but if you want to access the real and updated content, you are given the chance to do it by subscribing to their website.

guardian subscription                                              guardian 2

The Guardian, for example, has a lot of subscription options so one could choose digital, paper or both at the same time. I find this useful and right for many reasons. The first one is that by paying to get the information, the news industry stays alive and as strong as possible. The second reason would be that the industry slowly becomes more eco-friendly through directing itself towards digital environment. Other reasons are related to targeting younger audiences due to the mobile-friendly approach.

guardian final

In conclusion, this is one the examples of a content you have to pay for even though at first it seems like it’s free to get the news. I strongly believe this a good thing and it is not beneficial for journalists and the industry only, but also for younger audiences who get the chance to read the news through a familiar medium.


Now you see me

People get carried away by the latest trends and they feel the urgent need to feel included or accepted in certain groups or categories of people. That’s why most of us picked up social media in the first place. I registered for a Facebook account for what is seems a hundred years ago now only because couple of my friends already had one so I figured I should try it too.

Today, everybody has social media accounts. And it’s not just Facebook anymore. It’s also Instagram, Snapchat, Twitter, LinkedIn and so may others. They all require personal information that we give away without even questioning because it seems to be rather innocent. Data about us such as full name, address, date of birth or phone number are collected by anyone who wants to because it’s all there. We are more visible than ever in the online environment and even if we try to keep these things private, it’s still kind of easy to target someone on social media and in a couple of days you can see whether they are at home, where have they been in the last week, who are their friends and family. With this being said, do you think that we will ever be able to not be that visible online while still having social media accounts?



The Orchard at Tesco is an online community founded by the well-know supermarket, Tesco. There are a lot of benefits you can get once you sign up and become a member because what it does is actually testing certain Tesco products by offering them for free to the online members and collecting feedback from them afterwards.

I find it a great online community especially for students who are living on a budget and this not only an opportunity not to spend a lot of money on food, but also a chance to try something different than you usually purchase and who knows, maybe you will love it. I believe everybody went through this at least once when they saw something new on the shelves, but didn’t buy it because they don’t know if they would enjoy it.



Both challenges and limitations appear when you actually begin the process and you realize you need to take surveys in order for the Orchard to build your profile and see if you would be the target audience for any of their products. This is not only complicated, but also annoying sometimes if they interpret your answers wrongly and you end up receiving food that you hate. However, you can always see what feedback other people gave about it and start an actual conversation with other online members.

You can check it out by yourself at Tesco Orchard and see if you’d like to try it.









Don’t judge challenge is definitely one of the many things we didn’t expect to backfire the way it did. This was originally meant to be an anti body shaming online campaign and it consisted into people filming themselves with acne, scars or any other things that may have been a cause of body shaming in the past and after literally wiping the “flaws”with a tissue, they would reveal their beauty as it is.

However, this a clear example of how audience participation took the wrong turn because although a lot of people contributed to it and almost everybody was doing these vines with the hashtag #DontJudgeChallenge, nobody was actually thinking of the purpose of the challenge. Instead, a lot of people made these vines seem rather offensive, by appearing with a full make-up, showing that in reality they have absolutely no flaw, which is of course false, considering the fact that nobody is perfect.

Never the less, this is an example of how audience participated almost immediately, making this one of the most popular campaigns on the internet in 2015. #DontJudgeChallenge – Here is a video you can watch to see a couple of vines.

Convergence at its best

Ever since the explosion of internet, media has gone through major and fast changes and if we stop to think about it, it’s still changing as we speak. One of these changes is related to media convergence.

Basically, the term convergence refers to a fusion, two separate things combining and resulting into one. As far as media is concerned, convergence means two separate media melting into one which takes the characteristics and properties of both.

There are so many examples of this kind of convergence, from online TV and Radio to smartphones, e-books and reading the news online. Yes! Who would have thought 50 years ago that someone will be able to read his newspaper online? In the UK, national newspapers and also a lot of local ones have an online platform where anybody can subscribe and read their stories no matter where they are or what they’re doing.

Isn’t that one of the most beautiful things about media nowadays? Today, British newspapers reach their audience not only through the newspaper itself, but also through the online environment and it definitely makes everybody’s life easier, more comfortable and absolutely convenient.

Ted Talks

Considering that we are talking about the online environment, it is obvious that the amount of resources we could find on the internet is almost infinite. Of course we search for reliable and concise sources in order to get the best results and I admit that I have rarely went on the second or third page at a Google search.

However, what I have found not only useful, but also entertaining was watching the Ted Talks. As you probably already know, TED started as a small conference (Technology, Entertaining and Design) and developed over the years, now covering any topic and on a global scale.

Related to the module, I have watched a couple of talks ( of maximum 18 minutes) about media in which I found refreshing, comprehensible , yet complex content, a lot of statistics and facts and also fascinating stories about the media that you might not have heard of before.


Anyone can watch the Ted Talks on their website    or their Ted Talks YouTube Channel  and use their search tool to find anything related to media. There will be a lot of videos from mass-media to how social media influences our behavior or even speculations about what the future might hold concerning the online world. The one that I enjoyed most is a talk by teacher Jerry Kane and it is called Social Media…You haven’t seen anything yet and I invite you all to click on it and have a look!