The Independent is a perfect example of media convergence. The delivery method started with print only, graduated to converging outlets of print and digital and finally has announced it is going fully digital. This is an intriguing news outlet to analyze because it is the first in the U.K. to do this. http://www.independent.co.uk/
The original reason newspapers also went digital was because it allowed them to reach a larger audience and helped them keep up with the new forms of social media. Print news and digital news are formatted differently. Print has the biggest and most important stories on the front page while digital media does not follow the same route. Digital news is more convenient as it is shared on social media platforms and is accessible from phones, tablets and computers, but doesn’t provide the same in-depth stories and information that print news does.
Another good example of print news and digital news convergence is The New York Times. http://www.nytimes.com/ This news conglomerate posts a “daily briefing” to give you snippets of the most important news stories for the day. I find this to be a more organised and worthwhile way to share digital news.
The Independent will no longer be an example of media convergence and rather media metamorphosis on March 26 when it makes the full transition to a digital paper. The purpose here is to create a global paper to ensure a sustainable and profitable future. Other papers are sure to follow suit.