The Independent

The Independent is a perfect example of media convergence. The delivery method started with print only, graduated to converging outlets of print and digital and finally has announced it is going fully digital. This is an intriguing news outlet to analyze because it is the first in the U.K. to do this.

The original reason newspapers also went digital was because it allowed them to reach a larger audience and helped them keep up with the new forms of social media. Print news and digital news are formatted differently. Print has the biggest and most important stories on the front page while digital media does not follow the same route. Digital news is more convenient as it is shared on social media platforms and is accessible from phones, tablets and computers, but doesn’t provide the same in-depth stories and information that print news

Another good example of print news and digital news convergence is The New York Times. This news conglomerate posts a “daily briefing” to give you snippets of the most important news stories for the day. I find this to be a more organised and worthwhile way to share digital news.

The Independent will no longer be an example of media convergence and rather media metamorphosis on March 26 when it makes the full transition to a digital paper. The purpose here is to create a global paper to ensure a sustainable and profitable future. Other papers are sure to follow suit.


The Link Between Man & Machine.

Convergence in media have played a massive part in the way our world wide web, television and news based platforms have been formed over the past twenty years. From the Youtube – Google match up to the AOL – Time Warner coalition, all convergence have an effect on the way we intake our media outlets. My example does not come from large companies, but instead the ‘consumers’ of these different digital conglomerates. We are now engrossed in an age where the internet has become man’s best friends. The majority of people from all over the world now have a presence online, online businesses, films they produce, independent clothing apparels, the list goes on and on. The links and popularity of the world wide web has enabled people to sell or buy with the click of a finger and around £718.7 million was spent last year through online business. Through selling stuff online there’s a kind of ‘you scratch my back, and i’ll scratch yours’ companionship. Websites like Ebay or Gumtree take a small fee from what you sell, websites like Facebook and Youtube use advertising revenue in return for the use of their site. Websites need people to be successful, and people need them to make business life easier for themselves, they both help one another in harmony to gain as much from themselves and to become as universal as possible, linking together to achieve something that is beneficial to everyone involved. I personally feel that this is a convergence itself, maybe even one of the biggest we have ever seen. There is now a massive partnership between man and machine, who help one another to become successful in what they do, and to become as universal as possible. My question to you, is if you feel that this is considered a convergence? I’m interested to hear different stand points on this subject!


– Jed Colman.

Convergence at its best

Ever since the explosion of internet, media has gone through major and fast changes and if we stop to think about it, it’s still changing as we speak. One of these changes is related to media convergence.

Basically, the term convergence refers to a fusion, two separate things combining and resulting into one. As far as media is concerned, convergence means two separate media melting into one which takes the characteristics and properties of both.

There are so many examples of this kind of convergence, from online TV and Radio to smartphones, e-books and reading the news online. Yes! Who would have thought 50 years ago that someone will be able to read his newspaper online? In the UK, national newspapers and also a lot of local ones have an online platform where anybody can subscribe and read their stories no matter where they are or what they’re doing.

Isn’t that one of the most beautiful things about media nowadays? Today, British newspapers reach their audience not only through the newspaper itself, but also through the online environment and it definitely makes everybody’s life easier, more comfortable and absolutely convenient.


As a Television student the area of convergence that interest me most is broadcast television and the internet, 20 years ago both existed separately but now seem inseparable. I can’t imagine not having the option or freedom to watch Sherlock on the BBC I Player at a time that I choose. TV Networks allowing their content to be viewed online was just the beginning of course with the launch of Hulu in 2007 which specialised in streaming American cable television online after the day they aired. However the real game changer in my opinion is Netflix and Amazon because they produce their own content and I can see more online television networks emerging doing the same. I don’t believe broadcast television is dying and if it is, it’s an incredible slow death. Therefore the growth of online television production should to more job opportunities for professional who want to work in television. It will also has an effect on the types of television shows being made for example the BBC and Channel 4 are limited by regulations about explicit content like violence, blood, gore etc. I couldn’t imagine the BBC or Channel 4 making a television show like The Walking Dead or Netflix Daredevil, although maybe the launch of BBC Three online may change this. Another aspect of online television that distinguishes it from broadcast television is the option for fans to binge watch due to full episodic seasons being released at once.

Our whole life in just one device

I’ve spent hours of researching online, just to understand the term convergence and find a good example. But while going from one page to another I realised.. The answer was in my hands. 

As a representatives of the new generation, I think, that each of us owns a smartphone and uses it everyday. So we are all aware of the advantages that it offers. I don’t know about you.. but I have never actually thought about my phone as a replacement of many other things. Well it is – of a camera, a newspaper, a calculator, a calendar, a dictionary and so on. So if convergence is “coming together of distinct and separate factors or phenomenon such as technologies” (According to Business Dictionary), the smartphone, in my opinion, is the perfect example.


If few years ago our phones offered us some good advantages and were the replacement of some essential things from our everyday life .. Convergence-Smartphones

.. Today, ALL we need is our smartphone.


Examples of things, which an iPhone replaces: 

16165587-potrait-of-busy-business-man-do-more-than-one-job-Stock-Photo-multitasking-man-multiplego to the library > use iBooks (for magazines as well)
go to the supermarket > order online
buy newspapers > read online newspapers (download free news apps)
buy a dictionary > download one on your phone (or two or three..)
buy a map > use the ‘Maps’ app
buy a camera > you already have it
watch the weather forecast > use the ‘Weather’ app
search for information in Google > ask ‘Siri’

.. and these are just a few of the things, which I can do/access just by a click of a finger.



– everything happens faster hand-apple-iphone-smartphone
– our life is much easier
– less stressful
– it is also cheaper (no need to buy many devices. one is enough)
– more interesting (knowing that the whole world is in your hands is exciting, isn’t it?!)


To conclude, today’s smartphone puts everything we need in our everyday life together to make things much easier and faster for us. Unfortunately, we still have to eat, drink and go to the toilet by ourselves. But who knows how far would the development of new technologies go..

Thanks for reading

Let me know what you think 

Visual Radio

Radio is one of the oldest forms of media but I believe it is growing and turning itself into a new and exciting form of digital media by incorporating visuals. Radio is not just for the listening anymore. Most big radio stations have a function where you can turn on the camera in the studio to watch for example a live interview with an artist or a band playing their music live. If I use the example of Radio 1, they have moments were you can not only listen on your traditional radio but you can also watch their programs on your laptop, press the red button on your TV or even watch on your mobile phone or tablet. There are so many different platforms they are using to get people involved in many different ways. Not only are they using visual aids but they are also using social media and twitter to get people listening, watching, engaging and creating.

Click this link to watch Radio 1 live.

Global Convergence

Global convergence is defined as media shared around the world which causes it to be more globalised, because of the different cultures.

A good example of this would be within the Hollywood entertainment industry, Asian films have become very popular, this is because of the global circulation of Asian Popular Cinema , through actors such as Jackie Chan who have introduced us to films , that are about Kung Fu and Martial arts, we have now come to embrace and love these movies.  How many of you guys have watched Rush Hour 1,2&3 ? There are many more other movies such as the classics Crouching Tiger and Hidden dragon , which have all become significant movies within the Hollywood entertainment industry, that we now have a specific genre for these movies( Kung Fu Films).

However there are disadvantages to cultural convergence, Doug gave a particular interesting example in the lecture, about an image and website which Dino Ignacio created called Bert is evil. What fascinated me was , the fact  that the image managed to find itself at rallies by pro bin laden protestors in Pakistan, the image was created in America then travelled to Bangladesh and found itself in Pakistan. I am sure the individuals who were waving around the flags, had no clue who Bert from sesame street was and if they knew the two images wouldn’t have been together. Overall, there will always be disadvantages an advantages to anytype of convergence , but  it is up to as individuals to use this new found knowledge in a positive light and to help others.

What are your thoughts ?