Don’t judge challenge is definitely one of the many things we didn’t expect to backfire the way it did. This was originally meant to be an anti body shaming online campaign and it consisted into people filming themselves with acne, scars or any other things that may have been a cause of body shaming in the past and after literally wiping the “flaws”with a tissue, they would reveal their beauty as it is.

However, this a clear example of how audience participation took the wrong turn because although a lot of people contributed to it and almost everybody was doing these vines with the hashtag #DontJudgeChallenge, nobody was actually thinking of the purpose of the challenge. Instead, a lot of people made these vines seem rather offensive, by appearing with a full make-up, showing that in reality they have absolutely no flaw, which is of course false, considering the fact that nobody is perfect.

Never the less, this is an example of how audience participated almost immediately, making this one of the most popular campaigns on the internet in 2015. #DontJudgeChallenge – Here is a video you can watch to see a couple of vines.


We Heart It. We create it


In my opinion, the content of each social network is shaped mostly by it’s users. Without us, the audience, neither Twitter nor Facebook would be what they are now. The same applies for all other social media – YouTube, Snapchat, Instagram, MySpace, Vine and so on. But as my example I want to use one very popular, but not so typical. 

We Heart It? We Don’t Know It.. 

We Heart It is your home for inspiring images and the people who heart them.
WeHeartIt is an image-based social network,which allows people to upload, find, “heart” and collect their favourite images. Although it is launched eight years ago you may not use it, especially if you are a boy. WeHearIt’s target audience is mostly teenage girls. After all, it is easy to notice the ‘girly’ design. There is, however, something for everyone. There are millions of images covering: art, design, cars, fashion, animals, fitness, quotes and so on.


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The Content? We Create It!

Fabio Giolito may have created WeHeartIt, but the platform is what it is, thanks to it’s 40million users. They are the ones, who upload images, create collections and so on. This only shows how significant is our impact on the social networks, which we use. Without us they are just good ideas.
So.. Thank you Fabio Giolito for the idea, and thank you people for creating such a nice social media!

WeHeartIt offers its users an image for every situation and every taste.
Don’t be sceptic.
Give it a try!


After struggling to think of what website I could use as an example of audience participation, I decided to give up and do what I do best and procrastinate. When doing so I somehow ended up on Wikipedia and I realised that Wikipedia’s whole concept as a website is user generated articles.

Wikipedia is described as being a free-access, free-content Internet encyclopedia, the running costs of the site are supported and hosted by the non-profit Wikimedia Foundation, meaning they’ll never be any annoying advertisements as there are on almost every other website on the internet.

The content of Wikipedia is available in over 250 languages and has over 500 million unique visitors each month, making it the 7th most visited website on the internet according to Alexa, a website which ranks internet traffic.

There are currently over 38 million articles on the site, most of which are all user-generated and can be edited by anyone. However, some pages of important people or sensitive topics are protected and can only be edited by certain people, as these pages may become victim of ‘Wikipedia pranks’. In which people post false information on articles. An example of this was during the 2014 Fifa World Cup, The Secretary of Defense of the Utimhoward-e1404323277611nited States of America’s article picture was changed to the American National football team’s goalkeeper, Tim Howard after a very impressive performance.


Obsessed with Insta..

There are hundreds of sites today that are generated by user content, it seems the norm. The site I am going to be talking about is Instagram, I’m pretty sure almost everyone that owns a smart phone has their own Insta page, whether it be a personal page or one to promote their work.


Instagram allows us to share any picture we want at any time tagging anything and everything we can to get more views. We decide what goes on the site and people see, therefore we are the producers of the content. Instagram can be used for fun and also for work; many people that have become well known from Youtube use Instagram as another platform to promote. Accounts are also used as ‘fitspo’ insprations and for foodies.

There user generated sites can then lead to user generated campaigns and these can create a better outcome than a corporation run campaign and more often than not there is already a huge following and users are aware of people involved through the use of this platform.

However promoting yourself on a user generated site is good fun and can provide you with that boost in career or even confidence but it can have negative impacts. People can pose as someone they’re not. A question that comes to mind when I think of user generated sites is; are they creating a false society? Our lives basically evolve around these sites and we believe what we see, wish we had the life of the person we are following, and get annoyed when we don’t get the views or likes we set out for?! So do these sites have a positive or negative impact on our lives today?

And who would not ♡ it?

❛ Spread kindness.❜

One quote. Two words. A powerful boost of motivation, inspiration and aspiration for today. Or simply put Weheartit.

The Internet is a digitalised jungle. We all know that. But we have also learned how to ‘tame’ it. Whether we are talking about Dear Photograph – a website which encourages its users to take a picture of a photography from the past in the same place it was previously shot, StumbleUpon – a discovery engine ‘stumbling upon’ the most interesting things across the Internet or Spotify – one of the world’s largest collection of songs and playlists, anyone accessing the Internet has already mapped out one’s favourite ‘virtual spots’. In my case, Weheartit is my little happy place.

Weheartit is an image-based social networking where users across the world upload and ‘heart’ (share) each other’s pictures, subsequently including them in extensive personalised collections. In this visually stimulative oasis, the images are the prime material used for communication. Behind each ‘colourful words’ displayed on the website, there is a person.

Might one be a classy buffoon bringing a smile on your face:


…. a close friend who knows your BIG dreams:

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… or a wise men reminding you to love life again:

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They are all people. They are all pictures. They are all WeheartitThe audience is the only contributor to the website and it is generating the daily stream of content displayed on the website. Without it, Weheartit would be only a black canvas.

As a website entirely based on its user-generated content,Weheartit is powerfully shaped by its users interests, emotions, passions, moods etc. One day, the content might be predominantly fashion focused, the next day it might flooded in inspirational quotes and the day after that, it might be an exhibition of art or a parade of fine architecture. Another implication of this monopolising audience participation is the fact that pictures are not always of the best possible quality. In the absence of a professional managing the content uploaded, all types of pictures slip on the Weheartit canvas. But, would that stop you from happy ‘hearting’? I doubt that. On the other side of the coin, particularly this lack of the administrative implication means diversity when it comes to images. Having people from various cultural backgrounds who are sharing pictures from all over the globe on the same website sounds like Weheartit is a live human encyclopedia, right?

Have you used Weheartit before? If yes, then let me know how do you feel about this user-generated content.


Let’s start a Twitter Mob.

Most Social media site’s biggest component is audience participation. The site in particular I want to focus on is Twitter. 

Twitter has more than 100 million users and only launched in 2006. By March 2011, there was about 140 million tweets being posted daily. Not unlike most social media sites, without the users the application would’t have much to offer. Twitter does have news and information built into the App now, with most magazines and news outlets having their own accounts but the information they post isn’t exclusive to twitter. For example people are always going to want to read the news and twitter probably isn’t the first place they ooh for it, even though it is becoming more popular. I believe this example of news outlets use twitter as self promotion and advertising. If we took these news profiles and advertisements away we would still be left with lots of tweeters. 

Therefor the driving force behind Twitter are the ‘Amateurs’  the people who tweet everyday, the people who tweet their lunch. The audience participation is what makes the website what it is. As a tweeter you can use Hashtags to start your own Twitter Mob (not that you would want to)  try and talk to your favourite Kardashian and even promote yourself on a professional networking platform.  kliom


Youtube: Whats Trending ?

yt_1200-vfl4c3t0kWhen I thought about this weeks blog post I thought instantly of Youtube and the trending bar that it has on the side of its site. I think that we as the audience have a lot of power when it comes to what is trending, and because of our views and the comments that we may post it can create a world wide debate at times where the comment section leads to a big debate.

I wanted to discuss a topic that was trending on Youtube  yesterday regarding how MAC cosmetics posted a picture of a black woman with full lips on their page advertising one of their lipsticks. The picture received a lot of hate and racist comments and it was interesting to see how some of the comments got attention for their explicitly racist and offensive comments.

The audience being the people who commented on the post participated in making the picture gain attention, although the subject matter was harsh the significance of the audience participation allowed for a wider discussion on how black women’s features are scrutinized but when black features are on ‘celebrities’ such as Kylie Jenner she is celebrated and praised for having fake lips. Double standards ?

Take a look at this video where an online news channel discuss the matter.

By Demi Bailey-Paul