Social Identity & A.I.

Although we have dwelled in what makes humans attracted to social groups and community within online platforms, I feel that there was not enough phycology based theory in the network and society module. It gave me a great taster of human actions when it comes to community, but I would’ve liked to talk more about why humans are attracted to being almost tribal and sectarian within their precious online and real life communities. I feel that the ‘Social Identity Theory’ (Tajfel : 1979) would have been precious to us in our studies to delve deeper into our actions and give a greater understanding of why we feel safe and attracted to these communities.



I would have also loved to talk about artificial intelligence and the futuristic development of computers or humanoid robots. I feel that this subject would’ve been a fun and interesting way to learn different theory whilst developing and conversing about where we feel the future of our technology and media is going to develop into. I also feel this would’ve been relative towards how production companies get their content to the general public and the affects that developments of technology have on the media industry. As media students, we are also the future of the media industry. This is why I feel A.I. and futuristic computing would be practical and useful towards our future careers in the industry.

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– Jed.


Online Dating.


Since the drastic surge of the web 2.0, in the last 20 years online dating has become an extremely prominent and well used form of online community, by people from an array of different walks of life. With around two thousand five hundred online dating websites, in the U.S alone, active at this present time such as ‘’ or ‘’, this massive community has millions of subscribers and members world wide. This form of community, although having a seemingly bad reputation at times, has become extremely popular among select age groups, mostly being from the ages of 18-24 (27%, which is nearly triple of what it was ten years ago!) and 35-44 being the prominent users of these websites that have been surging sky high in the last ten years. In the United States 59% of people believe ‘that online dating is a good way to meet people’. The stigma behind online dating that ‘people who use online dating sites are desperate’ has also decreased from 29% to 23%, showing how the increase of acceptance and popularity among these communities are becoming bigger and bigger.


This community has enabled people to access that seems as if it’s almost ‘practice’ for dating in the real world. Up to 60% of people who use these websites never actually meet face-to-face with the people they interact with, showing that this like a preparation for future dating technique. But I feel as if the two most popular age groups seem to be the ones that are most nervous about interaction with the other sex. There are even selective dating websites such as ‘’, were they choose whether you’re suitable for their community. Overall, this is a drastically growing form of online community that is becoming very popular and the norm in the publics eye. The question i would like to ask you is if you feel this is a healthy community that brings happiness to people? Or, do you feel that online dating websites could cause problems among select ages groups when it comes to confidence, or feel there are any other constraints that these communities provide?

Here’s some examples of these communities –

– Jed.