Reviews For Rewards.

Websites like ‘Tolula’ and ‘UserTesting’ are online reviewing websites that swap small rewards for the masses and consumers opinion on the products they provide. They are test and survey research suppliers for many of the big products we use in day to day life. They are essentially put into place to ‘shape our future products’, as they like to put it, and gain the most concise opinion possible so they’re able to obtain information on what the public likes, and is able to distribute that, in return for small rewards such as everyday cosmetics, or even $10 paid into your Paypal account every time you complete a test. Audience interaction is the whole heart and essence of these reviewing websites. And with eight million users on UserTesting alone, without consumers or participants they’re not able to set out and complete what their aim is or to even make a profit on their own website or products. This website is a prime example of audience participation and the amount of contribution that the public or ‘consumers’ put into the development and production of products that are on your computer or in your cupboards, from new technology to chocolate bars, the ‘consumers’ have a giant influence on how these products are produced, what they look like and even what they taste like. So, are we really consumers? or are we really the key contributors to the production of most products we see and use on a daily basis?

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– Jed Colman.